Smock It To Me is a children’s clothing company offering great deals on name-brand smocked, appliqued, and monogrammable apparel. I personally love their clothes and infamous Facebook auctions.
Here is owner Kayla’s Work at Home Success Story, sure to inspire the masses!
We became parents when our first daughter was born March 31, 2010. We are excited to be expecting another Smockling–a boy– due March 21, 2012.
I have had a really great job for the last ten years tutoring for one family. They were very open and supportive of me bringing Brynlee with me. As Brynlee was getting older though, it was harder and harder to take her and even harder for me to leave for a few hours every day. We began looking into options that would help decrease my hours away from home.
Getting invloved in this business was really such a fluke thing. We were having a hard time finding dresses for Brynlee in area stores and when we could find them the prices were ridiculously high. We ordered from one facebook company and had a really bad customer service experience. Sitting at lunch one day with my mom who taught school for 36 years and was about to retire I said, “We could do this”. We were extremely naive about the process, but not afraid of hard work. We have put in lots of 14-18 hour days (but all from home:)
I wish we could take credit for our success. We are a family of faith and there is no other way to explain how this has happened so quickly other than that God has provided for us beyond anything we ever hoped or imagined. We had no plans of me leaving my job. Mostly because we did not think this would be anything other than a part-time job.
When we found out we were expecting number 2, it really became the desire of my heart to be able to be at home full-time. Never in a million years did I imagine it would happen this quickly. It’s beans and rice and rice and beans, but every bill is paid and it is so nice to be at home.
The three keys that we feel like have made us successful as a company are…
1. We are very upfront and honest. We won’t try to sell a 2t for your 14m old knowing it won’t fit. We try to get to know the moms who are buying from us. We know when they are expecting new babies or buying for a special birthday. We really do look at every single picture that moms send us of their little ones.
2. We price fairly. We price our outfits low the first time we list them. Our profit margin per outfit is extremely low. Our hope is that when you get treated like family, you will want to buy from us again and again and tell other moms. We have to sell a lot more to make as much as a retail store would make, but we know we are giving moms a truly good deal and treating them as we would want to be treated.
3. We ship quickly. It sounds like such a simple thing, but customers can’t believe we really do stay up until 1 or 2 in the morning to make sure their package is in the mail the day after they pay. We really appreciate that our customers are willing to buy from us online without seeing the outfit in person and having to wait for it to arrive in the mail. The least we can do is get it to them quickly.
I love working from home and following our own family’s schedule. Here’s an example of our Daily Routine:
9:00 Wake up (did I mention we wrap until 1 or 2 in the morning)
9:10 Bible study and breakfast
10:00 Walk upstairs to the office
10:00-noon Morning routine (emails, taxes, facebook questions, paperwork, inventory) All of the not-so-glamorous parts of the job.
Noon: Family lunch
1:00-3:00 We work on ongoing work projects
3:00 Brynlee naps and we work like fierce worker bees
6:00 Family Dinner
7:00 We get ready for the sale on Wednesday or Sunday nights/other nights we try to do something fun as a family
8:00 Sale time
10:00 We start shipping
1:00 Lights out
One of the neat dynamics that has come from this is that my husband, Matt, is a graphic designer who has had his own design company and was already working from home. As Smock It To Me has grown, we have really needed a professional graphic designer and he has joined my mom and I in all of the daily activities.
Our hope is that we do one day do grow into a “family business” full-time for both of us.
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